Triggered win-back: the score sets who, when and how hard; the trip does the talking

For: Sheran (gate) · Analytics/Ivi (model + sizing) · CRM (build, waits on the Braze hire) · Journey 8/9/10 authors (boundaries). The one change: today the 60d+ window is an ungoverned 0.24%-reactivation broadcast layer with its best structure switched off; this journey makes it one owned, score-informed, route-anchored win-back (the 60d+ window of the same never-stops churn score that powers Journey 8), and the 50+ blast estate is REPLACED, not stacked on. How to read: watch it as the customer (Live) · today’s estate (AS-IS) · the build logic (TO-BE map) · the plan (Campaign brief) · the process and team actions (Process & actions) · supporting material (Reference). This page is the single copy; no documents. Status: agent-drafted DRAFT, 20 Jul 2026; nothing here reads as signed except where marked Sheran-ruled.