After the trip: one spine, not silence

For: Sheran (Gate-1 ruling) · CRM/Lisa (build) · Analytics/Ivi (sizing, traits, holdout) · Product/Eng (link fix + signals; briefed, not approvers). The one change: every live walk exits into a post-trip void today; this journey replaces it with one arbitrated spine per positive completed trip (a T+90min value-proof push, ONE T+24h email, one habit nudge on the customer’s own cadence), with the £5 referral held behind positive trip AND 2nd/3rd transaction (Sheran-ruled). How to read: watch it as the customer (Live) · today’s void (AS-IS) · the build logic (TO-BE map) · the plan (Campaign brief) · the process and team actions (Process & actions) · supporting material (Reference). DESIGN-STAGE pack: all four moments are unauthored Batch-2 moments, so every treatment here is agent-proposed DRAFT and the headline decision is ratifying the moment set and the spine itself (JD6-01). This page is the single copy; no documents.