First win: make trying feel risk-free

For: Sheran (gate) and the Gate-1 review circle (CRM · Analytics · Product · Eng) via the feedback form. The one change: today education fires cold at session start and no surface knows never-bid from made-bid; this journey is a state machine that owns the never-transacted customer with a state-aware onramp, a passive reach layer and one wave knock, until the win event, exactly, hands them to Journey 1. How to read: watch it as the customer (Live) · today’s estate (AS-IS) · the build logic (TO-BE map) · the plan (Campaign brief) · the process and team actions (Process & actions) · supporting material (Reference). This page is the single copy; no documents. Status: agent-drafted first pass, 20 Jul 2026; nothing here is signed; all copy is DRAFT.