Funnel abandon: I hesitated, remove my doubt, don’t punish it

For: Sheran (gate) plus Analytics, Product, Eng, Design and CRM via the Gate-1 feedback form. The one change: the ~72k drops a month (confirmed) are three different jobs, not one; each gets an answer at the exact step doubt bites, a permission capture at peak intent, and ONE recovery owner that replaces the blanket abandoned-auction push at the no-bid boundary instead of stacking on it. How to read: watch it as the customer (Live) · today’s estate (AS-IS) · the build logic (TO-BE map) · the plan (Campaign brief) · the process and team actions (Process & actions) · supporting material (Reference). This page is the single copy; no documents.