First win to second win: one journey, four ways in

For: Sheran (approver) plus the Gate-1 review group: Marketing, Analytics, Product, Eng, Braze. The one change: four legacy win walks (close-win, early-win, BUN, comeback) become ONE journey: celebrate the realised value once, capture consent once at peak trust, seed the second transaction on the hazard-curve clock, and move the referral ask out to Journey 6. How to read: watch it as the customer (Live) · today’s four walks (AS-IS) · the build logic (TO-BE map) · the plan (Campaign brief) · the process and team actions (Process & actions) · supporting material (Reference). This page is the single copy; no documents. STATUS: agent-drafted DRAFT, 20 Jul 2026; the consolidation itself is RESTRUCTURE, SHERAN TO RATIFY (J1-D01), paired with Journey 2.